Pool Atlas
Media Kit · 2026

Reach the travelers
who choose hotels
for their pools.

Pool Atlas is the first site dedicated entirely to hotel pool rankings — built for the traveler who knows that the pool makes the trip. Our readers arrive with a destination in mind and a decision to make.

Advertising & Partnership enquiries
hello@poolatlas.io · poolatlas.io
150+
Pools Ranked
Updated quarterly
50+
Countries
6 continents
2.4M
Reviews Analyzed
From trusted sources
#1
Fastest Growing
Pool guide of its kind
Rankings Powered ByCondé Nast TravelerTravel + LeisureThe New York TimesForbesBloombergDepartures
Our Mission

Every great pool deserves to be found.

Pool Atlas started from a pretty simple observation: for a lot of travelers, the pool is the whole point. Not a bonus — the reason to book. But there was no good place to find the world's best ones. So we built it. We research, rank, and write about the most extraordinary hotel pools on earth, updated every quarter.

🏆

Honest rankings

We pull from the publications people actually trust — Condé Nast Traveler, Travel + Leisure, Forbes — weight them carefully, and update every quarter.

🌍

Genuine global scope

150+ pools across 50+ countries and 6 continents — from Iceland's geothermal lagoons to Bali's three-tier infinity pools.

🎯

Readers with a trip in mind

People don't stumble onto Pool Atlas. They come here when they're figuring out where to go next — and the pool is already a factor in the decision.

✍️

Original editorial

"The Deep End" features, Pool of the Month, Superlatives, and Seasonal Picks go beyond rankings to tell the stories behind the world's most remarkable pools.

Our Audience

People who book trips around the pool.

Pool Atlas readers are the guests who request the swim-up suite, follow hotel pools on Instagram months before they travel, and will genuinely reconsider their destination for a better pool. They're not looking for deals — they're looking for the right place.

Audience Profile

28-55, design-conscious, well-travelled — overlapping closely with the Moss and Fog readership
Household income skewing $150K+; regularly books 5-star stays internationally
Average session over 4 minutes — readers move through multiple listings per visit
Solo travellers, couples, small groups — nearly all in the high-value booking tier
Reads Condé Nast Traveler, T+L, Robb Report, and Monocle
Active on Instagram; responds well to visual, place-driven content
4 min+

Average time on site — readers explore multiple pools per session

$150K+

Estimated average household income — a premium travel-spending audience

Newsletter

Monthly digest of new pool discoveries, seasonal picks, and editorial features — growing each month

Sponsorship Packages

Straightforward pricing. No minimums.

We're in our first year, so rates are set to make it easy to get started. Anyone who comes on board now locks in these prices for 12 months — as our audience grows, so will the rates. No hidden fees, no long-term contracts.

Newsletter

Newsletter Feature

$280
per send · monthly
  • Dedicated sponsor section in monthly newsletter
  • Your brand, headline, image, and link
  • 100% share of voice in that send
  • Audience: engaged luxury travel readers
  • Performance report included
Site + EditorialMost Popular

Site Spotlight

$360
per month
  • Featured placement on homepage and rankings pages
  • Brand visible to every Pool Atlas visitor
  • Monthly impressions report
  • Cancel anytime
EditorialFounding Rate

Editorial Sponsorship

$960
per feature
  • Pool of the Month or Seasonal Feature
  • Full editorial treatment — story, photography, context
  • Newsletter + site feature included
  • Social amplification on Bluesky + Instagram
  • Content lives on Pool Atlas permanently
For Hotels

Verified Hotel Partner

$480
per year

Upgrade your Pool Atlas listing with your own photography, description, and a direct booking link. Includes the Verified Partner badge and first consideration when we're commissioning editorial features.

Official listingBooking linkVerified badgeEditorial priorityAnnual renewal
Best Value

Founding Partner Bundle

$2,000
per year · limited availability

The full package at founding rates, locked for a year. For hotels and brands who want to be part of Pool Atlas from the beginning — before rates reflect where the audience ends up.

12× Newsletter features12mo Site Spotlight2× Editorial featuresVerified listingFounding recognition

A note on being new: Our audience is growing and we won't pretend otherwise. What we can offer right now is a focused, genuinely engaged readership and pricing that's honest about where we are. Every package includes a simple performance report. If you want the numbers before committing, just ask.

How It Works

Easy to get started.

1

Get in touch

Drop us a line at hello@poolatlas.io — tell us about your property or brand.

2

Choose a package

We'll suggest what makes sense for your goals. No pressure to go bigger than you want.

3

Submit assets

Send over your logo, headline, image, and link. We handle the rest.

4

Go live & report

Your campaign runs, you get a performance report, and we check in.

Brand Assets

Logos & Colors

Logo - Light Background

Pool Atlas Logo

Logo - Dark Background

Pool Atlas Logo White

Brand Colors

Primary Teal
#14B8A6
Teal Deep
#0D9488
Navy
#0F172A
White
#FFFFFF
Pool Atlas
hello@poolatlas.io
poolatlas.io · Portland, Oregon
© 2024-2026 Pool Atlas. All rights reserved.

Built by the team behind Moss and Fog
Rates valid through December 2026
All prices in USD

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